Packaging · 2026

Rowan & Field

A shelf-stopping redesign for a pantry brand, from a rustic logo to a system with room to grow.

The brief

Rowan & Field made excellent preserves that looked like everyone else's. Their jars disappeared on the shelf, and their own team admitted it.

Our approach

We built a label system around field-record illustrations, a tall serif for the wordmark, and colour-coded bands by flavour family. Every jar now carries a tiny "grower" story on the back.

The result

The relaunch rolled out to 400 stores in January. Rowan & Field report a 31% lift in repeat purchase and their first national grocery listing.