How a three-person client team beats a thirty-person one

We've done projects with corporate approval chains that ran eight layers deep, and projects where the entire decision sat with two people and a well-kept group chat. The latter always ship better.

It's not about fewer opinions being better opinions. It's about feedback arriving while the work is still soft. When decisions take a week, the design hardens around the wrong answer before anyone says anything.

A three-person team — sponsor, champion, and one person who can say no without checking — creates a cadence where we show work twice a week, adjust overnight, and never lose a month to a stalled review.

If you're buying design, the single best thing you can do is appoint a champion and give them authority. If you're selling design, the single best thing you can do is ask for one.